Whether she's dropping into fresh powder, building adventure communities, or challenging people to rethink what “later in life” looks like...

...Tana believes the secret to staying young isn't what you buy—it's how you choose to live.

For Tana, this has meant a beautiful return to her first love: play. At almost 40, she feels more alive than ever because she never stopped learning, exploring, and pushing boundaries. Her approach is simple: stop buying youth and start living it.

As a Forbes Next 1000 entrepreneur and founder of ILLA Adventures, she's spent over two decades in the outdoor industry helping others fall in love with adventure and championing women in traditionally male-dominated spaces.

A sought-after speaker who has taken the stage at SXSW and industry conferences, Tana translates mountain wisdom into real-world insights about business, risk-taking, and staying mentally sharp. Her message resonates with audiences who are ready to invest in experiences over products, adventure over safety, and joy over convention.

Based in Jackson Hole, she leads by example—proving that calculated risk-taking in both business and life is the foundation of anything worth doing, and that the best anti-aging routine is simply refusing to act your age.