Tana Hoffman Cook is an outdoor industry consultant, community builder, speaker, strategist, entrepreneur, athlete and mentor helping thousands decode their approach to life's adventures.

Tana’s perspectives on entrepreneurship and the outdoor space have been featured on Business Insider, Forbes, Thrive Global, Teton Gravity Research, and other major media outlets, as well SXSW, where she spoke about the emergence of women in the action sports industry. Most recently, Tana appeared on the Forbes Next 1000 list.

Prior to building ILLA, Tana was a brand consultant for Fortune 500 companies and founded Mountainist, an e-commerce and lifestyle brand helping women get off the sidelines and into adventure sports by providing solutions that lower the barriers to entry—starting with a premium online gear rental service. She also held senior positions at media production companies and nationally recognized, award-winning outdoor companies in roles covering growth, marketing strategy, and business development.

Tana is a passionate outdoor recreationist based in Jackson, Wyoming.