I STARTED AS A GIRL IN A SKI SHOP TRYING TO FIND HER PEOPLE...

Now I help entrepreneurs and adventurers build communities that show up

YOU MAY HAVE SEEN ME IN…

Building communities that show up starts with understanding how you lead. Discover your PASE profile to learn how you naturally influence and motivate others.

THE QUIZ

MEET TANA


I'm a backcountry snowmobile athlete and entrepreneur who's spent my career translating mountain wisdom into real-world success. Based in Jackson Hole, I've built businesses and a life centered around the belief that community-building is the foundation of anything worth doing.

My approach is straightforward: understanding how different people naturally lead and influence others helps you build aligned communities that actually show up.

More than dropping into fresh powder or navigating new terrain—what really excites me is watching someone discover their own capacity for leadership and influence— it's what gets me out of bed in the morning.

When I'm not bringing people together on ILLA or in the backcountry, I'm helping others discover their natural leadership style and specific strategies for building communities that actually show up. Because I've learned that the best lines—in mountains or in life—rarely follow the marked trail, and having the right people in your corner changes everything.

LISTEN IN

PODCAST APPEARANCES

2023

Tarin
It Up
Podcast

Finding Community

Tarin and Tana talk about the importance of finding your people in the outdoors an the launch of the ILLA app.

2023

I Want to
Do That! Podcast

Snowmobiling

Tana shares how she got into backcountry snowmobiling and gives Candice and her listeners tips to get started.

2022

Discussion Combustion Podcast

Adventure Mindset

Kevin, Arthur and Tana discuss daily rituals and mindset tools we use to overcome challenges.

2022

The Jackson Hole Connection

Living Adventurously

Tana tells Stephen about how having adventurous parents hard-wired her to move fast and take chances.

2020

Fly Fishing Insider Podcast

Outdoor Inclusivity

Tana and Christian discuss the barriers facing women in outdoor sports and how we can improve accessibility.

2020

Small Town Business Podcast

Community Building

Tyson asks Tana about the origins of Mountainist, her women-focused outdoor gear and rental shop.

Follow Tana on social