Stop Spinning Your Wheels

Get Clarity on Your Next Move in 8 Weeks

One-on-one career clarity coaching with Tana Hoffman Cook - VC-backed founder, six-figure corporate professional, featured in Forbes & Business Insider.

The Problem

You've done everything "right" - the degrees, the promotions, the career path everyone said would make you happy.

But you're stuck. Unfulfilled. Going through the motions.

You know something needs to change, but you don't know what.

A new job? A complete pivot? Start your own thing?

And the longer you wait, the more years slip by wondering "what if?"

Here's the real problem:

You can't figure this out by researching more or thinking harder. You've already done that. What you need is someone who's actually walked multiple paths and can help you see which one makes sense for YOU.

The Solution?

Work With Someone Who's Already Made Every Career Decision You're Facing

I've raised VC funding (only 2% of venture-backed companies are women-owned), built two six-figure businesses in completely different models (e-commerce AND services), developed a product from scratch (a mobile app), and landed a six-figure job when I needed stability.

Which means I know:

  • What it actually takes to start a business (not the Instagram version)

  • How to raise money and whether you should even try

  • When to pivot and when to persist

  • How to land a great job when you need one

  • The real financial and emotional costs of each path

I've made every major career decision you're struggling with right now. And I can help you make yours with way less trial and error than I had.

Not by forcing you into my framework.

By working directly with you to design YOUR path forward.

What You Get When You Work With Me

This isn't a course. This isn't a group program. This is 8 weeks of intensive, personalized support designed to get you unstuck and moving forward.

✔️ 8 weeks of intensive 1-on-1 coaching - Weekly calls completely focused on you

✔️ Unlimited messaging access - DM me anytime between calls when you need support or have questions

✔️ Access to my network - Need an intro? Looking for someone in a specific industry? I'm a connector and I'll open doors where I can

✔️ Strategic guidance on your online presence - Need to build your personal brand? Not sure if you even need LinkedIn/Instagram for your goals? I'll help you figure out what actually matters for YOUR path (and what's just noise)

✔️ A concrete action plan - You'll walk away knowing exactly what to do next and the confidence to do it

✔️ Completely customized approach - This isn't a group program or cookie-cutter curriculum. Everything is tailored to YOUR situation and goals

✔️ Real-world expertise - I've built two six-figure businesses, launched a VC-backed startup, and currently have a six-figure job. I know the tradeoffs of both paths intimately

✔️ Bonus: Outdoor industry expertise - If you're in or want to break into the outdoor space, I bring deep experience building community in this industry. Or if you're curious about using outdoor experiences for clarity and confidence-building, that’s my specialty. Totally optional.

The result? In 8 weeks, you'll have absolute clarity on your next move and a plan to make it happen. No more spinning. No more "what ifs." Just a clear path forward.

Why This Works (When Everything Else Hasn't)

Most people stay stuck because they're trying to figure it out alone. Researching endlessly. Overthinking every option. Waiting for perfect clarity that never comes.

Here's what's different when you work with me:

  • I've tested multiple business models and life paths - E-commerce, services, VC-backed startup, corporate job. I know the real tradeoffs of each path, not just the highlight reel.

  • I won't pressure you toward one path - Sometimes the right move is finding a better job. Sometimes it's starting a side business. Sometimes it's going all-in on entrepreneurship. I help you figure out what's actually right for YOU.

  • You get ME, not a system - When you have a question at 9pm on a Tuesday, you message ME. When you're spiraling about a decision, you talk to ME. No assistants. No group calls. This is high-touch, personal support.

Bottom line: You get 8 weeks of focused attention from someone who's made every decision you're facing. That's how you finally get unstuck.

This is FOR you if:

  • You're a high-achieving professional who feels stuck in your career

  • You're financially stable enough to invest in yourself

  • You're ready to make a decision and take action (not just think about it for another year)

  • You want honest advice from someone who's been in the trenches, not Instagram highlight reels

  • You're willing to do the work - this isn't therapy, it's about getting clarity and taking action

Is This For You?

This program works best for people who are ready to make a move - not just think about it for another year.

This is NOT for you if:

  • You're looking for someone to tell you what to do (I help you figure it out, not decide for you)

  • You want a magic formula or quick fix

  • You're not ready to actually make changes

  • You're looking for the cheapest option

Who I Am (And Why I Can Help You)

Quick backstory:

I've raised VC funding (only 2% of venture-backed companies are women-owned), built two six-figure businesses in completely different models (e-commerce and services), developed a product from scratch (built an app), built a community of thousands (twice), been a sponsored athlete, been featured in Forbes and Business Insider, spoke at SXSW, and landed a six-figure job when I needed stability.

I've also failed. Businesses collapsed. Stayed in the wrong job too long. Made expensive mistakes that cost me time and money.

Here's why that matters to you:

I've tested every major path you're considering. I know what works, what doesn't, and what no one tells you until it's too late. I'm not going to sell you a fantasy or blow smoke about how easy this is.

I currently work a six-figure job while helping people figure out their next move. I live in both worlds. I can help you navigate which one is right for you.

Bonus: I also have deep expertise in the outdoor industry and use outdoor experiences as a tool for building confidence and clarity. If that resonates, we can incorporate it. If not, the core work stands alone.

AS SEEN IN

Why This Is Worth It

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Why This Is Worth It *

Most people stay stuck for 2-3 years before they finally do something about it. That's 2-3 years of potentially earning more in a role that actually fits, building a business aligned with your skills, or just not being miserable 40+ hours a week.

If clarity leads you to a job that pays even $10K more per year, you've made back this investment in a few months. If it helps you avoid a bad business decision that would've cost you $50K and two years of your life, you've saved exponentially more.

This isn't about the money you spend - it's about compressing years of spinning your wheels down to 8 weeks of focused clarity.

That's not an expense. That's leverage.